AIRBUSAIRSENSE

FOR THE LEADING EUROPEAN AIRCRAFT MANUFACTURER, AIRBUS, WE DEVELOPED THE ANIMATED TEASER, DESIGN, LOGO AND NAMING FOR THE PRODUCT LAUNCH OF THEIR NEW ADS-B SURVEILLANCE DATA SERVICE AIRSENSE. THE SERVICE PROVIDES VERIFIED DATA OF ALL FLIGHTS OF THE INTERNATIONAL AIR TRAFFIC IN DETAIL.

BASED ON THE MURMURATION PHENOMENON WITH THE BIRD SILHOUETTES AS KEY VISUAL WE SET UP A CONCEPT TO VISUALIZE THE BENEFITS OF THE AIRSENSE SERVICE IN AN ABSTRACT YET AESTHETICALLY PLEASING MANNER. VARIOUS DESIGN ELEMENTS, ICONS AND LAYOUTS WERE DEVELOPED TO MATCH THE CLIENT’S ESTABLISHED VISUAL LANGUAGE.

IN COMPLIANCE WITH THE AIRBUS CORPORATE IDENTITY WE ELABORATED ADDITIONAL DESIGN AND BRANDING ELEMENTS WITHIN A COHERENT CONCEPTUAL FRAMEWORK AND IMPLEMENTED THEM INTO A STRONG LAYOUT THAT PERFECTLY ILLUSTRATES THE TECHNOLOGICAL AND VISIONARY LEADERSHIP OF AIRBUS.