P+GREFILLTHEGOOD

For Procter & Gamble, one of the world’s largest consumer goods corporations, we created a full set of media assets for the launch of their new sustainable refill packs for 3 of their bestselling hair care products. The challenge was to meet the client’s demand of a huge number of different assets, varying in size, format and coverage, all within a tight budget and timeline.

Usually, you would shoot every scene with each of the products separately. But due to the limited timeline and prospective customizations we had to do it the FLAYR way. So we came up with the idea of an adaptable ‘pack-shot-automat’ capable of dispensing any desired combination of product and environment just by being provided with information previously. And after a lot of work building this dream-machine, we finally pressed the start button…

MAKING OF P&G REFILL THE GOOD

The result was nothing short of stunning. Not only could we deliver all the various media assets for print, TV and social media on schedule, but we also built a future-proof setup that would enable us to manage any similar task in the twinkling of an eye. So when it comes to modern digital marketing with all its different types of media assets, the FLAYR FORMAT FACTORY™ is ready now for any challenges to come.